Align Development and Community Vision

By December 2025: Fully align the City’s economic development efforts with the community’s vision expressed in the Community Survey and Business Survey

Description:

On an individual basis, economic development can mean different things to different people. It is the team's goal to ensure economic development efforts are consistent with the goals expressed by the community as a whole. 

To that end, the team will conduct a significant community engagement campaign to align the City and the Arvada Economic Development Association's (AEDA) efforts with the information collected from this effort. 

Significance:

Over the past several decade, the City has taken a more traditional path towards its economic development efforts. These efforts include increasing the number of primary jobs, sales tax, and capital investment. 

However, with the total build-out of the city rapidly approaching, land for both new development and redevelopment are at a premium. With limited opportunities available, the City's efforts need to help customize the market forces to the community's overall vision of development and quality of life. 

Analysis:

The team selected a company called Market Perceptions to complete and implement a community-focused economic development survey in 2020. More than 500 individuals responded to the survey providing statistically significant data results. The survey results were made available on arvadaeconomicdevelopment.org in 2021. 

In 2021, a similar survey was sent to the Arvada business community. Over 250 businesses responded to the survey. The data is currently being analyzed and will be available in Q1 of 2022. This data will be combined with other data gathered from previous economic development focus groups and community surveys to calibrate the City's economic development efforts.

This strategic result is 80% complete based on the amount of progress the team has made to date. Following the review of the data, the team will engage with various stakeholder groups, including the City Council to create a workplan, which when implemented will complete this strategic result.