Arvada’s Direction

Community and Economic Development

Economic Development and Community Vision

Due: December 2023

Principle: Ensures the alignment of all City Master Plans providing an aligned and integrated approach to the achievement of strategic and operational targets.


On an individual basis, economic development can mean different things to different people. It is the team's goal to ensure economic development efforts are consistent with the goals expressed by the community as a whole. 

To that end, the team will conduct a significant community engagement campaign to align the City and the Arvada Economic Development Association's (AEDA) efforts with the information collected from this effort. 


Over the past several decade, the City has taken a more traditional path towards its economic development efforts. These efforts include increasing the number of primary jobs, sales tax, and capital investment. 

However, with the total build-out of the city rapidly approaching, land for both new development and redevelopment are at a premium. With limited opportunities available, the City's efforts need to help customize the market forces to the community's overall vision of development and quality of life. 


The team selected a company called Market Perceptions to complete and implement a community-focused economic development survey in 2020. More than 500 individuals responded to the survey providing statistically significant data result. The survey results were anticipated to be provided to the team by February 2021. 

This data will be combined with other data gathered from previous economic development focus groups and community surveys to calibrate the City's economic development efforts.

This strategic result is 30% complete based on the amount of progress the team has made to date. Following the review of the data, the team will engage with various stakeholder groups, including City Council to create a workplan, which when implemented will complete this strategic result.

Work System
Performance Measures

( Creation in Progress )

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